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A Guide On Starting A Leading Building Materials Store Like The Orchard Supply Company

By Stephanie Allen


A good hardware business should provide both contractors and residents with a reliable place to get their building materials from. If you want to start such a venture, you need to be passionate about it and consider several factors too. Here are important tips on starting a successful store like the Orchard Supply Company.

Conduct various feasibility studies. This involves conducting extensive research on the viability of your business idea. Failing to do your research will only mean jumping into what you do not understand. Therefore, seek to find out more about your target market. Look into their buying habits, income and demographics. You also want to ascertain the strengths and weaknesses of the existing competition at this stage.

Develop a good business plan. You can never start a company successfully with planning. You are therefore advised to write down a plan that will guide how you operate your store. The document you come up with will also come in handy when seeking a bank loan. Additionally, it should include various strategies with regards to sales, marketing and exit. Still, the plan should contain both sales and financial projections.

Raise the capital you need. You will require money to rent space, buy stock and even hire employees. The amount you require will depend upon the size of your proposed venture. Ideally, you should avoid starting on a very large scale as there are a lot of things you need to learn along the way. You can raise capital through asset liquidation, borrowing from friends or seeking bank loan.

Decide on where to locate your startup. It is important to carefully think about the right place to locate your store. This is because the place you choose will greatly determine whether you succeed or fail. Before making a decision here, it is therefore important to take certain factors into account. First, asses the kind of potential that an area offers in terms of growth.

Another important factor to take into account when deciding on a location is accessibility. You need to choose a place that is easily accessible. This will make it easier for your suppliers to make deliveries and your customers to pick up their orders. Additionally, you should consider the existing competition within the area.

Choose your suppliers. You will have to determine where to buy your stock from. Before choosing a source, be sure that you have looked into pricing, consistency in deliveries, quality etc. To find a few sources to consider, do your research. There are lots of valuable information you can find through soliciting for recommendations and searching online.

Spread the word on your hardware store. For people to know about what you have for sale, you have to reach out to them. There are a number of affordable marketing methods out there that are ideal for startup owners like you. A good example of such methods is the use of social media. Today, most buyers look online for the items the need. Advertising over the internet is therefore a great way of reaching out a wide customer base.




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