If you own a retail business, you have to have customers. If that business includes a brick and mortar store, the customers have to be enticed inside. To get customers to the store a multiple pronged marketing approach is necessary. You will need promotional mailers, a great website, community outreach, and local media promotion. In addition, you must create compelling retail storefront signage. You can avoid the mistakes many make with their signs by following a few tested design tips.
Your signs must be visible to your customers. Before putting signs in the window or above your door, you need to look around and decide what location is most likely to maximize the sign's effectiveness. After determining that, you can go on to choose the size, design, and amount of copy it needs to have. It is critical that your signage be visible and legible.
Cluttering the sign with graphics and copy will defeat your purpose. Sometimes people try to write a novel on a window sign and decorate any leftover space with clever graphics. All this does is confuse the reader. Her brain can't tell her eye where to look first. The whole thing becomes a blur. This won't result in a new customer excited to walk into your store and buy something, which is your goal.
White space can be your best friend. If copy is cluttering your sign, customers will have trouble reading it. They will not stop long enough to figure out what it says. White space makes it easy for the eye to move through copy. White space should take up about forty percent of your sign. That may seem like too much, but designers say this is one way you can ensure your message comes across as concise, clear, and easy to read.
Choose the fonts, typefaces, carefully. Some people make the mistake of using all capital letters in their signs believing that it makes the letters larger and easier to read. Once again you have to consider the reader's eye. When all the letters are the same height, the eye doesn't know how to navigate them quickly. When the copy is in upper and lower case, it leads the reader's eye through the copy.
Borders are effective. This is especially true when you're trying to get attention from traffic on the street. Borders effectively pull the customer's eye into the sign. Graphics are also effective, but you don't want to overuse them. Signs printed in full color attract more attention than those printed in one or two colors.
Color combinations are important. There should be lots of contrast between the foreground and background colors. If you have a black background, the copy needs to be printed in a much lighter color, like yellow or white. The reverse is true. Dark backgrounds aren't always the best choice. Light copy printed on a dark background is harder to read than dark copy on a light background.
Advertising isn't cheap. You don't want to waste your money on ineffective signage. You can make your signs pop, without spending more money, by following these smart strategies.
Your signs must be visible to your customers. Before putting signs in the window or above your door, you need to look around and decide what location is most likely to maximize the sign's effectiveness. After determining that, you can go on to choose the size, design, and amount of copy it needs to have. It is critical that your signage be visible and legible.
Cluttering the sign with graphics and copy will defeat your purpose. Sometimes people try to write a novel on a window sign and decorate any leftover space with clever graphics. All this does is confuse the reader. Her brain can't tell her eye where to look first. The whole thing becomes a blur. This won't result in a new customer excited to walk into your store and buy something, which is your goal.
White space can be your best friend. If copy is cluttering your sign, customers will have trouble reading it. They will not stop long enough to figure out what it says. White space makes it easy for the eye to move through copy. White space should take up about forty percent of your sign. That may seem like too much, but designers say this is one way you can ensure your message comes across as concise, clear, and easy to read.
Choose the fonts, typefaces, carefully. Some people make the mistake of using all capital letters in their signs believing that it makes the letters larger and easier to read. Once again you have to consider the reader's eye. When all the letters are the same height, the eye doesn't know how to navigate them quickly. When the copy is in upper and lower case, it leads the reader's eye through the copy.
Borders are effective. This is especially true when you're trying to get attention from traffic on the street. Borders effectively pull the customer's eye into the sign. Graphics are also effective, but you don't want to overuse them. Signs printed in full color attract more attention than those printed in one or two colors.
Color combinations are important. There should be lots of contrast between the foreground and background colors. If you have a black background, the copy needs to be printed in a much lighter color, like yellow or white. The reverse is true. Dark backgrounds aren't always the best choice. Light copy printed on a dark background is harder to read than dark copy on a light background.
Advertising isn't cheap. You don't want to waste your money on ineffective signage. You can make your signs pop, without spending more money, by following these smart strategies.
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Find the best options in retail storefront signage for your budget by visiting our official website today. To know more about our neon signs, pole signs and electronic message signs, take a look at http://www.coastsigns.net .
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