Vacations rentals are big business, and competition is increasing every day. If you have a home you are thinking about renting out, you are going to have to get serious about the way you market it. You want to attract the best vacationers who will respect your property, recommend it to their friends, and come back again. To do that, you have to beat out all the others listing vacation rental property.
Nothing is going to have more impact with potential renters than the pictures you use in your advertising. You can write the greatest headline, compose a riveting description, and offer a price that beats the competition, but it's going to be the photos that get the reader to stop and consider your house. Bad pictures are worse than no pictures. You may have to hire a photographer to get quality photographs, but it will be worth it in the long run.
For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.
The pictures will get the reader's attention, but you've got to keep it with a great headline that intrigues them and gets them to read further. You have to be specific, not general, and concise, not vague. The headline is the place to highlight what is really distinctive about your house and what makes it a better choice than the competition. Exclusive locations and unique views, rather than bedroom bath counts, are the types of things that get attention.
The description of your house has to be concise with short punchy sentences and a call to action. When you are writing this kind of copy, you need to emphasize what is outstanding about your house and what makes it different from the competition. You don't want to oversell your place though. If you do, your guests will be disappointed, give you a bad review, and never return.
You can waste a lot of time trying to decide which websites have the most effective search engine optimization and highest traffic count. Instead of spending your time that way, list your house on as many sites as possible. You will have more success by advertising all over the place than on one or two high traffic sites.
You might not want to publish your phone number, but you will be making a mistake if you don't. An email address as contact information is fine, but you might be surprised at how many potential renters will call just to find out whether or not you are legitimate. Some people are more comfortable when they have talked to a real person.
If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.
Nothing is going to have more impact with potential renters than the pictures you use in your advertising. You can write the greatest headline, compose a riveting description, and offer a price that beats the competition, but it's going to be the photos that get the reader to stop and consider your house. Bad pictures are worse than no pictures. You may have to hire a photographer to get quality photographs, but it will be worth it in the long run.
For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.
The pictures will get the reader's attention, but you've got to keep it with a great headline that intrigues them and gets them to read further. You have to be specific, not general, and concise, not vague. The headline is the place to highlight what is really distinctive about your house and what makes it a better choice than the competition. Exclusive locations and unique views, rather than bedroom bath counts, are the types of things that get attention.
The description of your house has to be concise with short punchy sentences and a call to action. When you are writing this kind of copy, you need to emphasize what is outstanding about your house and what makes it different from the competition. You don't want to oversell your place though. If you do, your guests will be disappointed, give you a bad review, and never return.
You can waste a lot of time trying to decide which websites have the most effective search engine optimization and highest traffic count. Instead of spending your time that way, list your house on as many sites as possible. You will have more success by advertising all over the place than on one or two high traffic sites.
You might not want to publish your phone number, but you will be making a mistake if you don't. An email address as contact information is fine, but you might be surprised at how many potential renters will call just to find out whether or not you are legitimate. Some people are more comfortable when they have talked to a real person.
If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.
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You can get a summary of the things to keep in mind when listing vacation rental property online at http://www.dreambuyrent.com/faq right now.
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